H&M Premium Collection
Autumn/ Winter 2014
A capsule collection introducing a premium line for H&Ms Modern Classic Concept. The collection features updated wardrobe staples using only high end materials like silk, leather, merino wool and cashmere. The purpose of this collection was to target a trend aware customer that appreciates classics with a twist and fine quality.
Creation of the mood, colour and print concept, design of the collection, design of apparel and accessories for the collection