design & concept creation | fashion | bags | shoes | accessories
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WE Fashion


We Fashion Campaign

Autumn/ Winter 2015

Aim of the collection was to give the womenswear concept of WE Fashion a new direction while respecting the brands identity and values, create brand awareness and target new customers. Part of Gloria's achievements was also the introduction of a Studio line.  

Trend forecasting, concept creation, colour directions, developing market strategies together with marketing team, over all guidance of the design team, optimising work processes, collection planning, overseeing development and production of the collections.  


WE Fashion Studio Collection

WE Fashion Studio Collection Spring/ Summer 2016

Creation of mood, colour and print concept, collection planning, coordination of branding and marketing, guidance of the design team throughout the design process, overseeing development and production of the collections.