design & concept creation | fashion | bags | shoes | accessories

H&M Premium Collection

Creating concept and designs of apparel and accesories for the Premium Quality Collection of Modern Classic Concept by H&M.


H&M Premium Collection

Autumn/ Winter 2014

A capsule collection introducing a premium line for H&Ms Modern Classic Concept. The collection features updated wardrobe staples using only high end materials like silk, leather, merino wool and cashmere. The purpose of this collection was to target a trend aware customer that appreciates classics with a twist and fine quality.

Creation of the mood, colour and print concept, design of the collection, design of apparel and accessories for the collection